Coco Corporate

To promote Coconut water amongst corporates the talks are on with Dlf Corporate. Soon the Cart would be there at Cyber greens and Infinity towers food courts.

Umbrella gets bigger and better

As the mercury has risen in the last week, we have installed a suspended umbrella of nearby 10 feet lenght. It gives good shade and can be rotated 360 degress, can be tilited and folded when not in use.

Coco Fleet

Now after doing a successful trial, Coco Loco has planned to launch their fleet of carts

which would be promoting and selling coconut water in different places in and around the

capital.

Celebrities Drinking Coconut Water

Albert Michael, James Breeden and Kevin Perkins.

Madonna is Crazy for Coconut Water

Madonna is coming soon to your neighborhood bodega: The Material Girl has become a major investor in a company that sells coconut water in supermarkets.Madonna's manager, Guy Oseary, told The New York Post that the singer invested about $1.5 million in Vita Coco, a New York-based company that sells the beverage in New York and Los Angeles and wants to take its product national. Oseary also told The Post he's convinced other celebrities, including actor Matthew McConaughey and singer Anthony Kiedis of the Red Hot Chili Peppers, to make smaller investments in the company. Apparently, Madonna liked the juice of green coconuts so much, she's throwing marketing ideas to the Vita Coco management, and is talking about making a follow-up investment, according to The Post. Coconut water has been gaining trendiness over the last couple of years, moving out of inner-city bodegas, where its main audience had been immigrants from the Caribbean and Latin America, and into the realm of hipster chic. With Madonna's seal of approval, it could go mainstream. The market could be ripe for growth -- no pun intended. Several companies are already promoting coconut water as both a healthy substitute for sports drinks and a trendy mixer for cocktails. Vita Coco has reportedly turned down overtures from both Pepsico (PEP), which already owns two brands of coconut water in Brazil, and Coca-Cola Co. (KO). A rival coconut water brand, Zico, last year sold a minority stake to Coca-Cola, and another brand, O.N.E., signed a distribution agreement with Pepsi.

Coconut water aims to crack sports drink market

BERKELEY, California: Coconut water is making a splash in the beverage market, promoted by manufacturers and fans as the healthy way to hydrate.
“It's an exciting category right now,” says Arthur Gallego, spokesman for Vita Coco, which recently got an endorsement from none other than the pop singer Madonna.
Coconut water - the liquid found in green, i.e. young, coconuts - has been popular in tropical countries ever since someone figured out how to crack that nut. And it has been available in packaged form in ethnic markets and natural food stores for some time in the United States.
But now it is showing up in mainstream supermarkets, packaged in juice-box style packages and coming in an array of flavors, such as peach-mango and tangerine.
“What is incredible to see is that the consumption of coconut water has trickled down from the natural food stores to the mainstream,” says Rodrigo Veloso, founder and CEO of Los Angeles-based O.N.E., One Natural Experience, makers of O.N.E. Coconut Water.
Veloso's company is bringing out a new product, O.N.E. Active, which sports fewer calories than its regular coconut water and adds ginkgo biloba, ginseng and catuaba.
Itcomes in three flavors, including lemon-lime.
Yes, it is true. They are putting the lime in the coconut.
Already, coconut water has created some big-name buzz.
Besides Madonna, Matthew McConaughey and Demi Moore recently invested in Vita Coco, which was founded in 2004 and saw sales jump from about $4 million in 2007 to $20 million in 2009, according to Gallego. Meanwhile, Pepsi has invested in O.N.E. A third company in the market is Zico, founded in 2004.
While coconut water sales are growing, in the $40 to $60 million range annually, they remain a drop in the bucket compared to billion-dollar drink brands like Red Bull, says Jeffrey Klineman, editor of Bevnet.com, an online review publication about nonalcoholic beverages.
“It's definitely got people excited, but we don't know how big it will be when it reaches the plateau,” says Klineman. “The question is, is it a nine-figure plateau or a billion-dollar plateau. Whether they become part of the beverage firmament is still not really settled.” Fans of coconut water praise it for being relatively low calorie, natural and packed with important nutrients. For instance, an 11.2-ounce serving of Vita Coco contains almost 700-milligrams of potassium, more than a banana.
That is a good thing for Americans, who are fruit-and-veggie-shy and often do not get enough potassium, says Andrea Giancoli, registered dietitian and spokeswoman for the American Dietetic Association. At about 60 calories for an 11-ounce serving of plain coconut water, a little more for the flavored versions, the drink delivers good nutritional value. Still, not that many people exercise with the intensity that requires more than plain water for rehydration and some are not exercising at all, she points out.
“It's perfectly fine to incorporate into part of your diet if you're balancing out the rest of your diet, but I wouldn't believe all the hype,” she says. “We live in this world where we're always trying to find the answer to health and the answer to weight. It still takes good old-fashioned exercise and healthy eating.” LeAnn Locher, a communications consultant in Portland, Oregon, sees coconut water as a way to get the benefits of hydration “without all the sugar,” that can come with other drinks.
She likes it as the base for smoothies made with frozen fruit, but is also up for drinking it plain, no need for flavor frills.
“I think it's really refreshing,” she says.

1st day at MGF - Coco Loco gets a thums up

11th April 2010, Coco Loco is officially unvieled at the MGF Metropolitan Mall, Gurgaon.

The day was quite hot and so was the response! The people gave a thums up to the response, as

everyone who came and bought had liked the chilled coconut water. The pilot day of the launch

was great and we hope to sustain and scale it more, cheers to Coco Loco.