Monday, June 7, 2010

Spencers and Coco Loco join hands



Spencer's Hyper has joined hands with Coco Loco. Initially the machine will be installed at their Gurgaon Hyper store. Now Spencer's patrons can also enjoy Coco Loco Coconut water.

Wednesday, May 26, 2010

Galleria gets Coco Loco



Coconut Locomotive has now found a new place after its grand success at MGF Metropolitan mall. It'll now serve the snazziest market of gurgaon.

Friday, April 23, 2010

Coco Corporate

To promote Coconut water amongst corporates the talks are on with Dlf Corporate. Soon the Cart would be there at Cyber greens and Infinity towers food courts.

Tuesday, April 20, 2010

Umbrella gets bigger and better


As the mercury has risen in the last week, we have installed a suspended umbrella of nearby 10 feet lenght. It gives good shade and can be rotated 360 degress, can be tilited and folded when not in use.

Coco Fleet


Now after doing a successful trial, Coco Loco has planned to launch their fleet of carts
which would be promoting and selling coconut water in different places in and around the
capital.

Thursday, April 15, 2010

Celebrities Drinking Coconut Water

Albert Michael, James Breeden and Kevin Perkins.


Tuesday, April 13, 2010

Madonna is Crazy for Coconut Water



Madonna is coming soon to your neighborhood bodega: The Material Girl has become a major investor in a company that sells coconut water in supermarkets.Madonna's manager, Guy Oseary, told The New York Post that the singer invested about $1.5 million in Vita Coco, a New York-based company that sells the beverage in New York and Los Angeles and wants to take its product national. Oseary also told The Post he's convinced other celebrities, including actor Matthew McConaughey and singer Anthony Kiedis of the Red Hot Chili Peppers, to make smaller investments in the company. Apparently, Madonna liked the juice of green coconuts so much, she's throwing marketing ideas to the Vita Coco management, and is talking about making a follow-up investment, according to The Post. Coconut water has been gaining trendiness over the last couple of years, moving out of inner-city bodegas, where its main audience had been immigrants from the Caribbean and Latin America, and into the realm of hipster chic. With Madonna's seal of approval, it could go mainstream. The market could be ripe for growth -- no pun intended. Several companies are already promoting coconut water as both a healthy substitute for sports drinks and a trendy mixer for cocktails. Vita Coco has reportedly turned down overtures from both Pepsico (PEP), which already owns two brands of coconut water in Brazil, and Coca-Cola Co. (KO). A rival coconut water brand, Zico, last year sold a minority stake to Coca-Cola, and another brand, O.N.E., signed a distribution agreement with Pepsi.